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How to Score Your Website’s SEO in 10 Minutes or Less
January 4, 2016 – 05:43 am

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Many digital marketers know a lot of details about SEO, but they have trouble with the big picture.

One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools.

You can use this step-by-step process to determine your own website’s health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO.

What I’m going to show you here is a broad overview process. This doesn’t get into the nitty-gritty of a full SEO analysis, nor does it explore offsite SEO in a detailed way. The goal is quick-and-dirty pulse-taking. Here’s the process:

  • Step 1: Find out the domain authority.
  • Step 2: Determine the site load time.
  • Step 3: Check for a sitemap.
  • Step 4: Check the robots.txt.
  • Step 5: Check for meta content.
  • Step 6: Check for H-tags.
  • Step 7: Check for onsite content.
  • Step 8: Test keywords.

open site explorerStep 1: Find out the domain authority

Domain authority (DA) is a number, or score, assigned to your site. The number is on a 100-point scale. The higher the number, the more authoritative your site is. Sites with higher DA scores get better search results. A site’s DA increases with its age, SEO, and authoritative link backs. The DA is the single most important piece of information you need to score a site.

Look at the number in the upper left corner of the screen. This is your domain authority.

I’ve put this chart together to help you understand how your site fares from a DA perspective.

DA Rating
1-10 Poor – Your site is young and weak. You have a lot of growing to do.
11-20 Decent. Your site isn’t stellar, but you’re doing better. It would be good to grow.
21-30 Fair. Your site shows signs of SEO, but there are many things you can and should do to improve.
open site explorer da31-40 Competitive. A lot of startups find themselves in this DA range. It’s not bad, and you’re beginning to get close to the sweet spot.
41-50 Good. Now, you’re getting somewhere. This is a nice place to be, and many good e-commerce sites find themselves squarely in this category.
51-60 Strong. As you swing out of the lower half of the scale, you’re beginning to get much healthier. This is a good place to be.
61-70 Excellent. A DA at this level represents a great site with a lot of recognition, a lot of link backs, and a considerable authority in its niche. Many .edus are in this space.
71-80 Outstanding. You’re dominating in the SERPs and owning your niche. Quick Sprout is a 73.
81-90 Very outstanding. You’re in the upper echelons of authority. You can consider yourself to have arrived.
91-100 Rare. These sites are household names — Wikipedia, Facebook, New York Times, etc. Your site will probably never attain this level. Only a miniscule fraction of a percentage of sites on the Internet ever get this high.

Key takeaway: If the site has a low DA, it needs some SEO work.

Step 2: Determine the site load time

Google ranks a site high only if the site has a good load time. If your site is slow, then your SEO is going to be poor. Here’s how to know:

Pingdom will analyze your site’s performance and load time. You’ll get an instant report that looks like this.

pingdom sitemap cnn wikipedia robots
See also:
Source: www.quicksprout.com
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