On-Page SEO Tips

June 1, 2014 – 01:47 pm

A Ranking Dropkick From Google, From #1 to #1, 000 :(

In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on-page optimization tips from many SEOs would have sounded something like this "use your keywords heavily everywhere." But that update changed how on-page-optimization works.

"Over Optimized" = Spammy

Keyword density is an ineffective measure of relevancy, so excessive repetition is not an effective SEO strategy. Many (formerly top ranked) pages and sites that use keywords too aggressively end up getting completely filtered out of the search results.

In 2012 Google rolled out another on-page keyword classifier when they did the Penguin update. That made keyword dense pages even more likely to get filtered out of the search results. In the post about it, Google shared the following image as an example of a problem page (you can click on the image to see a larger sized font).

Google's Matt Cutts described the type of pages that disappeared in this video

Mix Up Your Keyword Usage

Your on page SEO strategy should use semantically related phrases and mix up your keyword usage. If your page title is "Chicago Dentist & Dental Care : Business Name" then your on page heading tag should be something like "Your Friendly Dentists in Chicago".

If you are already a subscriber, this spreadsheet in our member's area offers examples of how you might want to mix up your keyword usage

4 Ways to Include Variation in Your On-Page SEO Strategy

  • Singular vs plural forms of a keyword
  • Use synonyms
  • Add in relevant keyword modifiers
  • Change word order

In many ways, the difference between good longterm sustainable SEO & the crash-n-burn variety is subtlety. This is why keyword variation is a much better strategy than keyword repetition.

We created an infographic that aims to illustrate this, modeled after Goldilocks. ;)

Dealing With Problem Words

While a keyword density analysis tool can highlight overt issues, another way to get a feel for keyword density is to type the beginning (or stem) of common phrases into our SEO Toolbar's highlight function.

See also:
Source: www.seobook.com
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Popular Q&A
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What is mobile SEO?

Mobile SEO is the web design for websites, that people can view with their mobile phones.

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How effective is Mobile SEO?

The first consideration: How big is your potential mobile audience? The impact varies by a lot from one company to the next. If 5% of your audience uses smartphones to shop or browse, then mobile SEO won't have as big an impact as if, say, 50% of your audience does.
Second: If your audience is primarily using smartphones (not older feature phones) then they have integrated browsers that may do better using 'responsive' desktop designs than separate mobile sites.
If that's the case, then you're in a situation where it's more about the changes to the SERPs for the small form factor:

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