SEO Company Jacksonville

SEO Company in Jacksonville, Florida
November 25, 2015 – 05:08 pm

As the premier SEO company in Jacksonville, we know that search engine optimization (SEO) ought to be a crucial part of every company’s marketing strategy because nearly all consumers use the internet to search for goods and services. (Nearly 97% according to a 2014 study by Parago, a consumer behavior company).

The ascent of SEO-driven marketing has trumped traditional advertising channels (news, radio, etc) as well as pay-per-click (PPC) advertising. Companies are driving his change because they have discovered that search engine optimization provides a superior ROI compared to other marketing channels, and that organic rankings are more stable and attract approximately 90% of clicks compared to paid ads.

Notice, also, how in eye tracking studies, users most frequently look at the upper left hand side of the search page, rather than in the sidebar on the right, where ads are located. What this tells us is that people who are searching for your business are most likely to click on results and visit sites located at the top of the organic search results.

Moreover, only 14% of web users trust sponsored ads, according to the same study, while the other 86% of the population trusts organic rankings.

Just ask yourself, when was the last time you clicked an ad or went to the Yellow Pages to find a business?

Still, even with all the progress in SEO and the profits it consistently generates for companies, there are still businesses that are still not in the game.

With more consumers buying online, or at least starting the purchasing journey in front of a computer, both small and big businesses should start taking SEO seriously if they hope to maximize their revenues. There is a reason why all the Fortune 500 companies have whole departments dedicated to maximizing their online presence. Thus, the only one losing by holding out is the business owner who is clinging to outdated and ineffective marketing strategies.

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