Pittsburgh SEO Company

Search Engine Optimization :: Website Design & Marketing :: Online Content Creation :: Social Media
July 26, 2016 – 02:51 pm

google mobile friendly imageSeveral months ago, Google announced an initiative to alter their basic search algorithm in a way which would put more emphasis on mobile compatibility. With the use of mobile devices still climbing, this was a no-brainer. Many of the sites we work with have over 50% of their traffic coming from phones, phablets and tablets. It is essential that your site architecture reflect this movement toward smaller screens.

OK. So eventually Google rolled out this update and many companies, particularly smaller ones, were not ready for the change.pittsburgh based seo image In some cases, they have clearly suffered because of this. For some sites built on the WordPress system, getting your site to be compatible can be as easy as installing a plugin and then doing some tinkering. Other platforms make it a bit harder — and if you site was custom built from the ground up, it can take some time and tech knowhow to make it fully responsive

But ultimately, you have to do this.pittsburgh google panda update Not only will Google rank you lower than your mobile-friendly competitors, but shoppers will move on almost immediately if there is any impediment to the user experience on your site. So, if you haven’t done it already, get your site up to date and ride the mobile (friendly) revolution!

If you keep up-to-date with the Internet chatter about Google as it relate to SEO, you find many people frantic about the possibility that their site, or the site they manage, might be “punished” but Google.2014 seo company pittsburgh In particular, over the past 18 months, the Panda and Penguin updates have left people wringing their hands and obsessively checking their Google Analytics. I’ll admit that I always check my client’s sites after an update, but you know what — I shouldn’t have to worry.

Unless you are trying to game the system in some way, there is no need for panic. I can safely say that none of my client’s sites have ever been downgraded, punished or hit with a manual penalty from Google. I don’t say this to brag, only to note that fear of the dreaded Google “punishment” mostly applies to site which are obviously trying to game the system.

If you do the basics correctly; clean code, great content, good user experience — you’ll be fine. As I’ve said time and time again, this is a marathon, not a sprint. Like any good brick and mortar store, you build your clientele over time. They come back for your service, your knowledge and your selection.

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Source: www.overeasyseo.com
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