Local directories SEO

The True Cost of Local Business Directories
March 31, 2015 – 10:16 am

If you're a local business owner, you've likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles.

But the truth is, there are a lot of local business listings to obtain if you go the DIY route. There are local business directories that offer free listings, paid listings, and package listings on multiple networks. There are also local data providers that aren’t necessarily directories themselves, but they push your information out to other directories.

In this post, we’re going to look at the real cost of getting local business listings for your local business.

Finding the right directories

Since one of a business owner’s most important commodities is time, it’s important to note the time investment that you must make to individually create and manage local business listings. Here's what you'll need to do to find the right directories for your business.

Directories ranking for your business

You can start by looking your business up on Google by name to see where you already have listings that need to be claimed.

These are the first directories you'll want to tackle, as they're the ones that people are viewing when they search for your business by name. This is especially important for local businesses that don't have their own website or social media presence. Updating these directories will help customers get to know your business, your hours, and what you have to offer.

These are going to be the easiest, in many cases, because the listing is already there. Most local business directories offer a link to help you start the process.

Source: moz.com
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