SEO Freelance rates

Should We Bring SEO In-House Or Hire A Freelance SEO Specialist?
May 23, 2016 – 01:08 pm

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Search engine optimization (SEO) is one of the many services in a digital marketing team or agency. SEO is a specialized role for digital marketers in-charge of optimizing websites in terms of search engine ranking factors.

Their tasks include website element optimization like meta data, code optimization, page loading speeds, and content. Other tasks can include link acquisition, content marketing, and lead generation.

SEO terminology might be too technical for some people to understand. SEO specialists are essential personnel for e-commerce companies that hope to gain awareness and drive sales using search engines like Google and Bing. If you are thinking about hiring an SEO agency to handle website optimization, there are generally two types services available today – freelance or bringing it in-house.

Let us begin with defining freelance and In-house SEO services. Freelance SEO specialists are freelance professionals who work “by the hour, day, job, etc., rather than working on a regular salary basis for one employer.” They often offer cost-effective services as they are mostly working at home.

As for in-house SEO services, they can be hired as an in-house agency or as a full-time employee. Since they are in-house, an SEO specialist is part of a larger digital marketing team team and marketing strategy. However, there are pros and cons to each.

The advantages of hiring Freelance SEO service are focused on practicality and convenience. It is practical because freelancers often offer cost-effective services depending on their level of expertise and the type of SEO services you need. You can often outsource SEO tasks at a nominal hourly rate. It is convenient because you do not have to deal with hiring a full-time employee.

The disadvantages of hiring freelance SEO services include less accountability, quality of service gaps, and communication. Hiring freelancers often mean there is less accountability. Hiring an unaccountable freelancer will highlight this disadvantage and can derail a promising online marketing campaign.

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