What is Black Hat SEO?

Hey mister SEO, what’s up with the black hat?
August 9, 2014 – 07:43 am

Black hatSearch engine Optimization can be done in a variety of ways. It’s flexibility and boundaries are almost limitless. There are two popular ways or methods to do SEO and they are called the ‘White hat’ method and the ‘Black hat’ method. You are either of the two or you’re in between.

I’d like to keep my posts simple and short so that the newbies in this particular profession would easily understand. For this post, I would focus on the black hat method.

First things first, why is it called ‘black hat’? I’m sure all of us have played MMORPG games in our playstation when we were kids. There would always be a ‘black mage’ character somewhere in the game. Black magic is known as the darker side of the arts. It is used to destroy, hurt or kill (compared to white magic). The term ‘black hat’ has been derived from this concept. Why?

Because the black hat method is used to hurt some websites (and sometimes even your own) in order for you to gain Google juice. It all used to be legit but then some people started abusing these practices – and now it is generally frowned upon by search engines and the SEO community at large. Now if you get caught using these dark arts of SEO, you run the risk of getting your website banned from the search engines – which will probably hurt because 89% of the people use search engines to explore the internet.

If you get banned from the search engines it will also hurt your brand, which you are most probably trying to build. Reputation is vital in the internet these days. That’s why there’s such a thing called ‘Online Reputation Management’ and ‘Search engine reputation management’ – 2 services (which I do provide by the way. Hehe.)

Some of the Black hat practices:

Keyword Stuffing

Keyword stuffing is the art of packing keywords into your site even when it’s not making any sense anymore. It greatly lowers user-friendliness and information reputation and quality of your site in exchange for temporary increase in rankings. But I think Google now detects this one in a matter of days.

Invisible Texts

Using invisible texts is simply putting some keywords with the same color as your background so that it would be invisible to the site visitors.

Doorway Pages

Doorway pages are webpages or a collection of webpages that are merely put up as a dummy. This is done for search engine spiders to crawl links and keywords for the main site (which the doorway page would most probably point to). Usually, the users would never see or find these pages.

These are just SOME of the practices that a black hat SEO practitioner uses. There are so much more. And even now, new ones are in development.

Source: seo-hacker.com
You might also like
Blackhat Community Review - What Is Blackhat Seo
Blackhat Community Review - What Is Blackhat Seo
What is Black hat seo and White hat seo
What is Black hat seo and White hat seo
CarlaReyno Adjustable Is Maith Liom Seo Vegas Blue Cotton Baseball Cap Snapback Hat Sport Snapback Male/female
Apparel (CarlaReyno)
  • Is maith liom seo Vegas pattern
  • Gender:Male/Female
  • 100% brand new
  • Item type:baseball caps
SparksKaye New Brown Leather Cowboy Hat Tpu Case Cover, Anti-scratch SparksKaye Phone Case For Iphone 5/5s
Wireless (SparksKaye)
  • Brand new high quality hard plastic with bling five-leaf flower design fit for your iphone4/4s perfectly.
  • This stylish decal design provides the maximum protection against scratches and scuffs.and the sticker easy to apply,just peel and stick(no glue is needed).it is...
  • Light weight and durable , easy to put on and off.
  • Unique & stylish design allows easy access to all buttons, controls & ports
  • Iphone 5/5s accessories
DaisyOsbor Seo Expert (blue) Various Style Sport Women Polo Shirt Green Quick Dry Polo Xx-large Uniform
Sports (DaisyOsbor)
  • Size type: regular
  • With personal design
  • Various size and color
  • With soft and comfortable material
  • Quick shipping
Related Posts