Black Hat SEO methods
"Black Hat" search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
- breaks search engine rules and regulations
- creates a poor user experience directly because of the SEO techniques utilized on the Web site
- unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
A lot of what is known as black hat SEO actually used to be legitimate, but a few people went a bit overboard and now these techniques are frowned upon by the general SEO community at large. These practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines.
This sort of SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that.
Techniques To Avoid
Unethical, shady, or just over the line SEO is tempting; after all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It's just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like it might not be in the guidelines that search engines set out for webmasters.
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What is Black Hat SEO?
Black hat SEO refers to specific techniques and methods in optimizing a web site for search engines to read them. Black hat is the opposite of white hat SEO.