Best SEO

3 Ways to Transform Your Blog Into a SEO Machine
March 4, 2016 – 09:48 am

bigstock-SEO-flow-chart-on-a-whiteboard-30908507When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up.

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

Simply having one doesn’t make it generate results.

What are the most effective ways to get blog posts read?

  • Sharing on social media
  • Using an email list to distribute new posts
  • Purchasing Google or Facebook advertising to drive awareness
  • Search Engine Optimization (SEO)

Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time.

If you have a few hours to invest, here are 3 ways to transform your WordPress blog (or website) into a search-friendly traffic generator. All of them are free, other than the time you’ll invest.

1. Install a good SEO plug-in.

My favorite free SEO solution is WordPress SEO by Yoast, which makes it easy as red light, yellow light, green light. Pretty easy, right? Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. Its real power lies in understanding how to use it correctly and choosing the right keywords

2. Do keyword research.

Head over to the Google Keyword Popularity Tool and invest some time in keyword research to better understand which keywords drive the most traffic. The trick with keywords is to never assume you know which ones are best; ALWAYS do research to ensure you are using popular keywords that best suit your product, service and/or blog topic.

If you use localized keywords for your SEO efforts – such as “az life coach” or “life coach in phoenix” instead of just “life coach, ” you are much more likely to rank well – with the added benefit of landing more targeted readers. This is especially important if you are a local business.

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