Best Company for SEO

SEO Best Practices: Setting Up a Blog
September 21, 2015 – 08:45 am

Blog Subdirectory vs SubdomainYour blog should be the centerpiece of a larger initiative, one that engages your target audience in a "human" way, with the goal of creating signals that will aid/support what you're trying to achieve with SEO.

One mistake many businesses still make is creating posts that consist of self-promotion with little "meat" to entice anyone to engage with the content, much less share the content (in the hopes that you might earn a link or two, or any "viral" activity to the post, whatsoever).

What Are You Trying to Achieve?

One of the first things you have to consider is – indeed – what you're trying to achieve. How you answer the following questions will guide one of the most important steps that you'll take when setting up a blog:

Related articles

  • Do you have issues with reputation management – i.e., negative brand mentions in the search engine results pages (SERPs)?
  • Are you trying to build thought-leadership for your company/brand?
  • Are you trying to build a channel to drive deep linking to specific pages of your website?
  • Are you trying to build depth of content or develop a tool to target "human queries" for your otherwise "corporate" website?
  • Do you want your blog to be non-branded and/or seen as a unique "unbiased" voice in your industry?

Setting Up Your Blog

Once you know you're trying to achieve, you need to consider where the blog resides. Should you use a subdirectory, a subdomain, a completely separate domain, or either WordPress or Blogger? Let's look at all the options.

Blog on a Subdirectory

More often than not, this is how I recommend clients set up a blog. In my opinion (and "yes", SEOs will have varying opinions on this), adding fresh content to the root domain is a good thing. I also believe that having an RSS feed of "latest blog posts" to the home page of the website is a good thing.

I believe that promoting content that resides "on" the website is a good thing because you can earn (deep) links and provide balance to your link profile. And, I believe that having thought-leadership content that is closely associated with your brand (resides, again, on the domain) is a good thing.

Pros:

  • Add fresh content to the root domain.
  • Add deep links (from other websites)/social signals directly to root domain (assuming that you've promoted this content well).

Cons:

  • Won't provide an additional "brand" listing (in most cases) in the SERPs, so doesn't serve well for reputation management.
  • No direct ability to get links "from another website/sub-domain".
Source: searchenginewatch.com
You might also like
Best Seo Software for Best Ranking - Best SEO Company for 2014
Best Seo Software for Best Ranking - Best SEO Company for 2014
best seo and digital marketing company for your businesses
best seo and digital marketing company for your businesses
Popular Q&A
avatar
What is the best seo company around?

WebiMax was voted the number one SEO by TopSEOs website in 2011. It offers client support and customers service to Top500 companies and small business alike.

avatar
Who is the best SEO company in Idaho?

Netmark Essentials is the top SEO firm in Idaho. Based in Idaho Falls, Netmark provides search engine optimization and other internet marketing services to clients across the country. Visit them at

Related Posts